Website Consolidation Case Study

Streamlining Two Community Websites Into One Unified System

The Lake Whitney Ministerial Alliance and Whitney Food Bank served many of the same community members but operated separate websites with disconnected navigation and duplicated information. This project focused on consolidating both organizations into a single website structure that improved usability, reduced maintenance, and made community resources easier to find.

The Problem

  • Two separate websites with independent structures
  • Limited cross-navigation required users to leave one site to access the other
  • Users often had to restart their search when switching between sites
  • Content duplicated across both platforms
  • Inconsistent user experience depending on entry point
  • Overlap between the organizations created confusion about where information was located

BEFORE — Ministerial Alliance

  • Independent website structure
  • No direct connection to Food Bank services
  • Users navigated separate systems 

BEFORE — Food Bank

  • Independent website structure
  • Duplicate information across organizations
  • Limited visibility into related resources

AFTER — Unified Website

  • One connected website structure
  • Shared navigation across organizations
  • Reduced duplicate content
  • Easier access to related services

Project Improvements

Unified Navigation

Shared Content Structure

Reduced Duplicate Content

Domain-Based Entry Points

Improved User Flow

Easier Maintenance


A New Community Events Hub

The consolidation project created entirely new shared resources that were not practical to maintain across two separate websites.

A centralized location for events, announcements, and community outreach shared across both organizations.


Community Events Hub


  • Centralized event management
  • Shared by both organizations
  • Reduced duplicate posting
  • Easier updates and maintenance

Why It Matters


  • Improved visibility for community programs
  • Consistent information across organizations
  • Easier navigation for visitors
  • Better long-term content management

Result


A connected content system that reflects how both organizations already work together while improving usability, maintenance, and access to community resources.